“Entrepreneurship is not cool,” says Eric Ries, author The Lean Startup

We’re still interviewing on the floor at TechCrunch Disrupt in San Francisco.

Today, we caught up with Eric Ries, the author of The Lean Startup, a concept where startups continuously pivot and innovate creating companies that can change their business model focus without drastic loss. Interestingly, near the end of the interview Ries say that “Entrepreneurship is not cool.”

Watch the video to hear him expand on those ideas.

Featured image credit: Shutterstock/holbox