Groupon is moving into Yelp’s territory with the launch of Pages, a new feature for its daily deals site which gives businesses across the US exactly that – a dedicated webpage.
The company says it’s created 7 million so far, powered by 20 million customer ratings and tips. The design of each page is rudimentary, but it contains all of the essential information such as their address, telephone number and menu, as well as the all-important deals currently on offer. In the top right-hand corner there are also icons for giving the place a ‘thumbs up’ or ‘thumbs down’, which Groupon will presumably use to formulate its own ratings.
Groupon is emphasizing that its site will be listing Pages for all businesses in any given area – not just those offering Groupon deals. Merchants can claim a page on the site and manage it themselves, with basic customisation options, the ability to publish deals and respond to customer feedback.
Customers, meanwhile, can use these pages to “follow” their favorite businesses and request new deals; should a store take up their offer, they’ll receive a notification as soon as it goes live. While the service is only available in the US, Groupon said it plans to expand the feature internationally “eventually.”
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