UK commercial TV network ITV is entering the pay-to-view space, announcing a new channel in conjunction with satellite broadcaster BSkyB (Sky).
The four-year tie-up will see ITV Encore launch on Sky, representing ITV’s first new channel in eight years. ITV Encore will serve up “the very best of [ITV’s] great British drama.” And from 2015, the channel will screen original commissions too.
The partnership will also see ITV content, including catch-up and archives, opened up to Sky’s connected platforms, including Sky+HD, Sky Go, NOW TV and Sky Store.
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