With the prospect of an extremely tight election on the cards, political campaigners will welcome the ability to target specific groups in marginal constituencies and swing seats.
Twitter advertisers in the UK were already able to focus their campaigns on specific regional areas, such as the East Midlands, the North West and South East England, as well as metropolitan areas like Birmingham, Liverpool-Manchester, London and Glasgow.
Twitter UK’s editorial manager, Gordon MacMillan, says: “For political parties fighting on a national and constituency level, such exact targeting is another useful tool in the campaigning arsenal.”
In his post, MacMillan highlights three areas that the new postcode targeted ads could help political parties with: responding to local issues, raising the profile of specific candidates and distinguishing local issues from their national agenda.
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