Twitter is planning to recruit its first staff in Germany, Spain, France, Italy and the Netherlands, the Financial Times reports. In addition to its Tokyo and Dublin operations, the company is also planning to open an office in Brazil later this year, ahead of the upcoming Olympic Games and FIFA World Cup.
As its co-founder Jack Dorsey and CEO Dick Costolo are both attending the Cannes Lions advertising festival this week, Twitter seems ready to give its advertising business a big international push – not only in Germany, but also across continental Europe as well as in in Latin America, where it has just picked a local partner.
A few days ago, the local advertising and marketing company Internet Media Services (IMS) announced that from next September, it will be responsible for selling Twitter’s for Promoted Products across Spanish-speaking Latin America – either on a country-by-country or pan-regional basis.
This pan-regional aspect is important for big clients, and the FT points out that Twitter is working on solutions for multinational brands to manage conversations and campaigns in different countries from the same account.
According to IMS’ CEO Gastón Taratuta, this partnership will help the brands it works with to grow their audience in Latin America, where Twitter is one of the “most used and and best-known platforms.” As we reported, Twitter’s service is very popular across the region; according to comScore, 27.4m Latin American users connected to the platform from their home or workplace last April.
While these numbers are already growing, IMS also plans to help Twitter to further raise its profile with brands across the region, thanks to a series of educational and entertainment programs targeted at ad agencies and major advertisers.
Image credit: Rosaura Ochoa
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.
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