Gobry played an instrumental role in the creation of similar research service Business Insider Intelligence, to which he also contributed as lead analyst for a little under a year, and as a reporter before that.
Gobry tells me the service will initially cost 19 euros ($24.6) per year, which is way less than similar services like BI Insider and GigaOM Pro, although it should be noted that the price for a subscription will increase progressively over time as more content gets added, and more analysts and writers are hired.
To kick off, Noosphere offers background analysis on the business model, strategy and whatnot of some of the biggest companies in the social media space, including Facebook/Instagram, Twitter, Tumblr, Pinterest and Path. Gobry’s plan is to add an in-depth report every week, in addition to a daily curated news brief and datasets on various companies, sectors and even entire industries.
In addition, Noosphere will organize events and provide some news commentary free of charge.
Gobry tells me potential customers for its work include basically anyone with a professional interest in social media, whether they’re working on a startup in the space, investing in social media companies or writing about them. In the long run, larger corporation and ad agencies will also be actively targeted.
Will it dabble in the research market margins or eventually be able to take on the likes of eMarketer, Gartner and Forrester? Time will tell.
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