If you have any doubt about the growth of content marketing in today’s market then you’ve simply not been paying attention. In a few words, content marketing is defined as using the creation and sharing of content to promote a product. It’s one of the most hotly-contested spaces, with 90% of B2B marketers doing at least some form of online content curation.
Pulled together from data by the Content Marketing Institute, BlueGlass has put together an infographic with some stunning stats in it. Most notably, traditional social media channels are still in 2nd place, behind articles. Blogs bring up the 3rd position and traditional media is far down the list, with only 30% of marketers using the medium.
Click through for the full graphic: