Facebook lets brands claim community Pages as their own

Facebook now lets brands claim community Pages as their own, a feature that was previously an annoying issue for many organisations.

By claiming the pages, the brands can now exhibit more control over its content. While not unlimited, Facebook confirmed that brands can now merge up to 5 community pages into their own Page. In order to do so, visit a community page that uses your brand name and click on the link at the bottom that says, “Is This Your Page?”

After a verification process, Facebook reviews the request  to merge two similar pages. The process can take up to a few days unlike a simple venue merge on Foursquare. If the request is approved, anyone who has “Liked” the Community Pages will be combined and connected to the authenticated Page.

via @AllFacebook