- It’s really fast.
- The user interface incorporates larger, more touch-friendly elements, making it easier to access videos on the go.
- It incorporates the features and functionality you’ve come to expect from the .com site, like search query suggestions, the options to create playlists, the ability to designate “favorite,” “like” or “unlike” videos directly from your device.
- As we make improvements to Youtube.com, you’ll see them quickly follow on our mobile site, unlike native apps which are not updated as frequently.
I can tell you, first hand, that the improved quality is huge. Watching a few videos, even over 3G, on my phone’s browser is a massive jump from the native Android application. Apparently the site has caught wind of the fact that we’re watching more mobile video, and we want it to be good.
YouTube also takes a moment to put things into perspective for us. Apparently the mobile site is pushing out 100 million video playbacks daily. That number is “roughly the number of daily playbacks that YouTube.com was streaming when we joined forces with Google in 2006”.
The site is English only, for now, but YouTube assures us that we’ll see other languages coming soon. Given Google’s typical speed for rolling out languages, I’d bet we could call that “very soon”.
This post is part of our contributor series. The views expressed are the author's own and not necessarily shared by TNW.