Social Media

All stories in Social Media

• Why empathy should be the key ingredient in products

  In 2019, Bloom & Wild, a letterbox flower delivery company, informed its customers they could opt out of Mother’s Day marketing. This followed some customers asking for emails to be paused in the run-up to what can be a sensitive holiday for some.  The response was overwhelmingly ...

  • Toni Sekinah

• Snapchat is ripping off TikTok — the cycle is now complete

  As surely as the student succeeds the master, the cannibalized social media service shall, in turn, cannibalize another. It's the axiom of social survival in the ongoing battle for the attention of the Youth. What did the Youth love before? Snapchat. What do they love now? TikTok. ...

  • Rachel Kaser

• 4 reasons why you should automate your social media marketing

  Social media advertising can be daunting, especially as brands  juggle multiple social media platforms. The average person uses around eight different social media accounts, which can make it tricky for brands to keep their branding and communication consistent and up-to-date.  As ...

  • Alexis Ong

• Instagram Reels are now double the length and easier to edit

  Instagram has added new features to Reels, doubling their length and making them less of a headache to edit -- and making ...

  • Rachel Kaser

• Marketers: Change how you approach social media in the post-COVID-19 world

  The pandemic has opened up opportunities for marketers to boost engagement on social media, but only if you pay attention ...

  • Ben Jacobson

• Report: China may block the sale of TikTok to a US company

  Parent company ByteDance only have days to close sale of TikTok's US operations -- and the Chinese government may not let ...

  • Rachel Kaser

• The UK government is paying influencers to promote the NHS test and trace service

  Social media influencers are often seen as lazy freelancers who make a living being paid to pretend they like products. But these “celebrities’” are more than just marketing vehicles. If used properly, they can be effective agents of positive social change. Yet the UK government ...

  • The Conversation

• This viral makeup TikTok raises fair questions about whether math is real

  While filming herself getting ready for work recently, TikTok user @gracie.ham reached deep into the ancient foundations of mathematics and found an absolute gem of a question: How could someone come up with a concept like algebra? She also asked what the ancient Greek philosopher ...

  • The Conversation

• New algorithm can identify misogyny on Twitter

  Researchers from the Queensland University of Technology (QUT) in Australia have developed an algorithm that detects tweets ...

  • Thomas Macaulay

• Instagram rolls out proper QR codes to let you follow accounts quickly

  It was just last month that WhatsApp officially introduced the ability to add contacts via a QR code, and now Instagram is ...

  • Napier Lopez

• Facebook algorithm 'actively promotes' Holocaust denial content, study finds

  Researchers from the Institute for Strategic Dialogue (ISD), a counter-extremist group, found Facebook’s algorithm recommends ...

  • Thomas Macaulay

• Employers are lurking on your social media ahead of interviews — raising ethical concerns

  As businesses around the world slowly start to reopen after being forced to shut down operations due to the COVID-19 pandemic, ...

  • The Conversation