This guy turned himself into the eggplant emoji ? for Instagram fame

Emoji have eaten the world.

I’m calling it, this is moment we hit peak emoji: Phil Ferguson is an Australian man whose Instagram account has become incredibly popular thanks to the novelty hats he crochets then dons in selfies.

Here he is dressed as the eggplant emoji:

#40: #? ????????Am I still on trend? Either way, here's a nice big eggplant! Hopefully everyone had a good weekend, I have something fun coming up this week which you will hopefully see soon! Have a fun week everyone!! ?????

A post shared by Phil Ferguson (@chiliphilly) on May 17, 2015 at 11:46pm PDT

And here he is as the pizza emoji:

#19: ?????????. So in two weeks I'm heading back to good ol' Perth for a month. This means I'll be temporarily be chillin' out @crustmountlawley! So in honor of this, I did a long awaited pizza hat! Have a good week everybody! Xxx

A post shared by Phil Ferguson (@chiliphilly) on Dec 7, 2014 at 8:52pm PST

Business Insider has a good interview with the man turned emoji.

Eventually we will evolve into a species whose real faces can only render emotion in a limited selection of rictus emoji grins. It’s inevitable.

➤ Chili Philly [Instagram via Business Insider]

Read next: Someone from 4Chan is building an emoji programming language