Pepsi won Halloween with this clever ad

by Jon Russell — in Shareables

Pepsi won Halloween with this clever ad

Advertising that directly mentions a competitor is always a bit risky, but this daring creation from Pepsi’s Belgian ad agency is pure genius.

pepsi

Rented shoes are gross

But bowling is fun! Join us for Bowlr, Amsterdam’s best networking event

YEAH!

(Via Designtaxi, with a hat tip to @beastoftraal for practically writing the title.)

Update: How could Coke respond?

This (seemingly unofficial) ad posted to 9Gag strikes back quite brilliantly. Though it doesn’t appear to be an ad that Coke or its agencies created, it’s a pretty cool response.

coke ad

Thumbnail image via meunierd / Shutterstock

Thanks to everyone who sent us the 9Gag link

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