Mel Kirk, Managing Director of UK based Tribal Media, posted a tweet complaining about her bank, HSBC.
Nothing out of the norm so far.
However, within 24 hours, she’d received a video from a competing bank, Barclays, effectively singing for her business but also promoting Bespoke Offers, its new personalised UK shopping service.
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https://www.youtube.com/watch?v=nlatJq_ZHpg
It was Old Spice that captured everyone’s attention back in 2010 with a similar idea, but credit to Barclays for working harder than other banks for business, and being creative with it at that.
Worth noting that Mel is somewhat of a “social media influencer” and that Barclays were probably aware of that.
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