We’ve covered augmented reality app Blippar a fair few times in the past, most recently when it partnered with Walkers Crisps to provide weather forecasts, which followed its victory at Le Web’s startup competition.
Now, the London-based startup has reeled in Warner Bros as the latest big-name brand to tap Blippar’s technology. This link-up will let Hollywood powerhouse market its movies through attaching content to everyday objects which users scan using nothing more than their smartphone.
But the interesting thing about this trailer is that you view it by scanning a dollar bill using the Blippar app installed on your iOS or Android device. It’s a little similar to an earlier partnership with Paddy Power in the UK, that saw the Queen brought to life on £10 notes.
You can view a demo of the how the trailer looks in the video below. This should work on any dollar bill…