Sometimes you just need to blow something up

There are times when only a gigantic explosion will make you feel whole again. For those times, there is DevestatingExplosions.com. Visit the site, smash the button, get delivered a very satisfying ball of fire blowing something apart.

Feel better?

The site is part of a brilliant campaign, again, from Old Spice marketing gurus Wieden + Kennedy, the same ones who brought you The Old Spice Man. Well done folks, well done indeed.

h/t to Dave Grijalva