Unbelievable. Real world 3D projection on a building.

Unbelievable. Real world 3D projection on a building.

This in fact dates back to May when Samsung introduced the first commercial 3D projector to the Netherlands. In celebration, the company took over the historic “Beurs van Berlage” building in Amsterdam.

According to a release, for three nights, the projection interacted with the architecture of the building, and viewers were treated to an incredible 3D audiovisual experience. Those at the event could test 3D TVs, and one TV was raffled off per night. Bystanders who checked in on Foursquare or Feest.je had an extra opportunity to win.

Action starts 30 seconds in.

Read next: EA Sports Becomes The Premier League's Official Technology Partner

Corona coverage

Read our daily coverage on how the tech industry is responding to the coronavirus and subscribe to our weekly newsletter Coronavirus in Context.

For tips and tricks on working remotely, check out our Growth Quarters articles here or follow us on Twitter.