SPOTLIGHT ON SEOUL'S ECOSYSTEMS

Case Study

With numerous startup incubators based there, Seoul is the heart of startup activity in South Korea. Seoul Metropolitan Government has recently been investing in building a more robust ecosystem for Seoul, with a view of opening its doors to people all over the world. Seoul falls into the very ethos of imagining the future and TNW Media have helped to tell the story internationally.

TNW X SEOUL

Overview

The Challenge: To ensure that Seoul stays relevant in the Asian market for tech innovation by showcasing its booming startup ecosystem internationally. Promote Seoul to foreign tech companies as a key destination to find new business opportunities now and into the future.

The Solution: Korea’s efforts to promote creativity and bolster its startup ecosystem have resulted in marked success. The country is now labeled as an emerging startup in Asia. Through a series of creative videos and articles, we were able to showcase, discover, and promote Korea’s vibrant startup ecosystem to our audiences.

The Results: With 3.66M+ video impressions, 610K+ video views, and 1K+ video engagements, the Seoul video series generated impressive results amongst our European audiences.