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Xiaomi is bringing its mobile accessories to Europe

Mi Band

Speaking at the Mobile World Congress trade show yesterday, Xiaomi global VP Hugo Barra said the company will soon begin selling its mobile accessories online across Europe.

According to a report by CNET, the company is planning to launch a similar store in the US. However, the company won’t be selling its phones in either store. Instead, it will sell accessories like headphones, earphones, power banks, and wearables such as the $13 Mi Band fitness tracker.

Mi Band small

These stores will allow the company to get feedback on its current line of accessories, as well as upcoming products. Said Barra, “We increasingly see ourselves as a lifestyle brand.”

As in US, Xiaomi’s Mi store in Europe will launch sans phones [CNET]

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Published March 4, 2015 — 07:53 UTC