This article was published on August 9, 2012

OUYA’s ambitious indie gaming console Kickstarter project finishes with $8,580,359


OUYA’s ambitious indie gaming console Kickstarter project finishes with $8,580,359

Bam! OUYA, the wildly successful $99 indie gaming console, has just finished its month-long Kickstarter journey with a jaw-dropping $8,580,359 raised. Starting out with only a video, a couple of CAD mockups and the promise of Yves Behar’s design talents, the masses (some 61,000 backers) fell in love with the idea: “cracking open the last closed platform: the TV.”

As a recap, the project didn’t just win everyone over at once. It first broke the $2M barrier nearly four weeks ago, and since then, numerous announcements and sneak peeks have been made available, and undoubtedly drove up its numbers.

So far, OUYA has partnered with open source media player XBMCiHeartRadioVEVO, cloud gaming company OnLiveNAMCO BANDAI Games and lastly, Plex. With that came the following teasers:

image 145060 full 520x371 OUYA partners with XBMC, TuneIn and shows off its tiny profile as it nears $7m in Kickstarter funding

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image 141146 full 520x280 OUYA secures OnLive partnership, teases controller design as it passes $5.5M on Kickstarter

image 141147 full 520x280 OUYA secures OnLive partnership, teases controller design as it passes $5.5M on Kickstarter

image 141148 full 520x280 OUYA secures OnLive partnership, teases controller design as it passes $5.5M on Kickstarter

image 143107 full 520x402 OUYA lands partnership with VEVO after passing $6M in funding

150 DPI Home screen1 520x292 Ouyas $99 game console lands on Kickstarter to disrupt the industry

image 141145 full 520x292 OUYA secures OnLive partnership, teases controller design as it passes $5.5M on Kickstarter

OUYA’s growth as a concept also feels surprisingly democratic. Partnerships were largely dictated by backer demand, and even the adjustment of the buttons to spell O-U-Y-A came from fans.

image 143108 full 520x520 OUYA lands partnership with VEVO after passing $6M in funding

What do you think of OUYA’s success? Is there a roof on this thing we call Kickstarter?

➤ OUYA

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