Here’s everything you need to know about the editorial principles and ethics that guide us here at The Next Web.

Last updated on 13 November 2012.

Our reporting

Accuracy: Although our reporting often blends news with analysis and informed opinion, our core aim is to report the facts of every story accurately. In rare cases where mistakes are made, we will update with a correction as soon as possible.

Right to reply: If we are making allegations about a person, company or organization, we will invite them to provide their side of the story. In most cases we will ask for information a reasonable amount of time before publication. However, in the world of fast-breaking technology news this is not always possible, so we may sometimes invite comment immediately after publication if we believe the story warrants it. In any case, when we receive a quote, statement or interview from the person, company or organization concerned, we will update the original report as soon as possible to include it.

Conflicts of interest: We seek to avoid any conflict of interest between the authors of our content and the subjects we cover. Ideally, this is achieved by assigning another author to story. If this is not possible for any reason, any conflict of interest will be clearly disclosed.

Bribes: We never accept bribes, whether monetary or in gift form.

Respecting our sources: If a source for a story asks to remain anonymous, we will always respect this.

Travel and accommodation: At times we may accept travel and accommodation paid for by third parties such as event organizers or companies we are being invited to cover. As a small, fast growing, company it is sometimes necessary in order to bring you, the reader, the coverage you expect from us. We will always disclose if our travel or accommodation has been paid for by a third party, and our coverage of any such event or trip will not be influenced by how it was funded. If it’s terrible, we’ll tell you. Likewise, if it’s great, we’ll tell you that honestly too.

How we make money

The Next Web receives revenues in a number of ways: advertising, commercial partnerships, affiliate programs and events.

Display Advertising: Display advertising on The Next Web is sold by Federated Media. We do not have control over the advertisements that are displayed to you and they do not influence our content in any way.

Commercial partnerships: We also work with Federated Media on commercial partnerships with third-party companies. These may take a number of forms, most often sponsored topics. As a rule, sponsored topics will not mention the sponsor and will be written entirely independent of the sponsor’s influence beyond the topic being covered. This content will be clearly and conspicuously labeled at all times. An example of sponsored content would be a post that focuses on the topic of package design, sponsored by an automotive company. In all cases, it is content consistent with the themes we usually cover on The Next Web. We strongly believe in staying true to our core editorial vision at all times.

Affiliate relationships: When an application is reviewed on The Next Web, particularly when it is of the mobile variety, it is common practice for us to use affiliate links. The Next Web may receive a small commission on the sale of said app. However, it should be noted that these links will never be allowed to sway our decision to review an application on the site. We strive, first and foremost, to present our readers with applications that we consider to be most relevant to them. No amount of commission on the sale of an application would move us away from this standard. Authors of posts containing affiliate links receive no personal fee or commission for revenues from any links included. All articles containing affiliate links include notification of this at the foot of the page.

Events: The Next Web’s history in events stretches back to before we were a publisher, when we began running our annual conference in Amsterdam. Our events and publishing businesses are closely tied and revenues from one may cross-subsidize the other.