Amazon is making its music streaming service for Prime members a little more useful for UK members from today, with the addition of a variety of different radio stations and the ability to sing along with on-screen lyrics.
The company says that there are “hundreds” of ad-free, personalized Prime Stations for users to scan through – and they’re accessible via Amazon Music for iOS, Android, the Web and Amazon’s own Fire devices.
We don't shill.
Check out TNW's Hard Fork.
If yo’re the sort of person who just can’t help but join in, then you’ll probably be pleased to hear that X-Ray Lyrics are now available on “tens of thousands” of tracks. Frankly, that’s bad news for anyone that lives with me – a pleasant singing voice isn’t something I’m blessed with.
The feature updates make the Amazon Music service a little more appealing for users, but do little to pose any sort of serious threat for dedicated music streaming services, which offer a far wider-reaching music catalog and more powerful features.
Nonetheless, Amazon’s music service is a completely different proposition to its rivals: it’s just one of many additional benefits for signing up for an annual Prime subscription, rather than a dedicated fee for one service. As such, there’s a good chance users might dip in and out of Prime Music, particularly if they don’t have an existing subscription to another service.