This article was published on November 26, 2010

YouTube top search term in Japan for third year running


YouTube top search term in Japan for third year running
Fraser Smith
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Fraser Smith

Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major ne Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major news publishers. He is also co-owner and editor of edexpat.com the educational resource for international families, teachers and schools. You can contact Fraser via Twitter by following @FrasSmith.

A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.

In second place, also for the third year in a row, was Japanese Social network Mixi, which YouTube pushed off the top spot in 2008.

Microblogging site Twitter is a new entry to the top ten at number 8.

Rank Search Keyword Description 2009 Rank 2008 Rank
1 YouTube Movie sharing site 1 1
2 Mixi Japanese Social network 2 2
3 Google Search Site 4 4
4 Amazon Online mall 6 6
5 2 channel Bulletin board 3 3
6 Rakuten Online mall 5 5
7 Niconico Douga Movie site 7 7
8 Twitter Microblogging site
9 Ameblo Celebrity blog portal 14
10 Goo NTT’s portal 8 8

These figures, released yesterday by Yahoo! Japan show that watching online videos on computer and mobile platforms is still very popular in Japan but that tweeting about those videos is also on the increase. Facebook also entered the chart in 2010 at 39th position, showing that they are finally making an impression in the Japanese market although they will have an uphill struggle to knock the local incumbent Mixi out of the top ten..

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