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This article was published on November 26, 2010

YouTube top search term in Japan for third year running

YouTube top search term in Japan for third year running
Fraser Smith
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Fraser Smith

Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major ne Fraser Smith is an IT consultant based in Shanghai, China. He has over 15 years experience in the media industry working with many major news publishers. He is also co-owner and editor of edexpat.com the educational resource for international families, teachers and schools. You can contact Fraser via Twitter by following @FrasSmith.

A survey by Yahoo! Japan of the most used search terms in 2010 has shown that YouTube is still the most popular search term in Japan for the third year running.

In second place, also for the third year in a row, was Japanese Social network Mixi, which YouTube pushed off the top spot in 2008.

Microblogging site Twitter is a new entry to the top ten at number 8.

RankSearch KeywordDescription2009 Rank2008 Rank
1YouTubeMovie sharing site11
2MixiJapanese Social network22
3GoogleSearch Site44
4AmazonOnline mall66
52 channelBulletin board33
6RakutenOnline mall55
7Niconico DougaMovie site77
8TwitterMicroblogging site
9AmebloCelebrity blog portal14
10GooNTT’s portal88

These figures, released yesterday by Yahoo! Japan show that watching online videos on computer and mobile platforms is still very popular in Japan but that tweeting about those videos is also on the increase. Facebook also entered the chart in 2010 at 39th position, showing that they are finally making an impression in the Japanese market although they will have an uphill struggle to knock the local incumbent Mixi out of the top ten..