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This article was published on May 21, 2012

UK bookseller Waterstones to carry Amazon’s Kindle, ditches plans for rival e-reader

UK bookseller Waterstones to carry Amazon’s Kindle, ditches plans for rival e-reader Image by: thierry planche
Robin Wauters
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Robin Wauters

Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family a Robin Wauters is the European Editor of The Next Web. He describes himself as a hopeless cyberflâneur, a lover of startups, his family and Belgian beer. If you'd like to know more about Robin, head on over to robinwauters.com or follow him on Twitter.

If you can’t beat them, join them.

UK bookseller Waterstones (previously known as Waterstone’s) has inked a deal with Amazon that will see it sell Kindle devices and ‘e-reading services’ through its nearly 300 UK stores (via BBC).

The company would not disclose the commercial terms of the partnership, and says further details will be announced in the Autumn.

The move means the bookseller is foregoing its recently announced plans to launch an e-reader of its own to rival the Kindle.

Poised to launch in spring 2012 (i.e. now), Waterstones’ e-reader was meant to be as good, if not “substantially better” than ‘that of its Internet rival’, the bookseller told BBC Radio 4 in September 2011.

Instead, Waterstones will be working with its Internet rival to make the Kindle an even bigger hit. This time, Waterstones MD James Daunt puts it this way:

“The best digital readers, the Kindle family, will be married to the singular pleasures of browsing a curated bookshop.

With the combination of our talents we can offer the exceptional customer proposition to which we both aspire.”

Score for Amazon.

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