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This article was published on July 7, 2021

Twitter should build this feature to prevent accidental tweets from your company account

Hold that thought

Twitter should build this feature to prevent accidental tweets from your company account Image by: Ravi Sharma/Unsplash
Ivan Mehta
Story by

Ivan Mehta

Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That's one heck of a mixed bag. He likes to say "Bleh." Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That's one heck of a mixed bag. He likes to say "Bleh."

We’ve seen plenty of instances when a social media handle of a company has tweeted something that seems like a response from a personal account. It’s human to err, and forget to switch accounts when tweeting.

A concept from Lena Emara, a product designer at Twitter, will hopefully prevent you from doing this. Here’s how it works: when you’re tweeting, the app will show you the account the tweet will go out from, on the top of the composition window.

So just in case, you’re tweeting something personal from a brand’s account, you can notice it straight away and make changes accordingly. Scroll to the ‘Account breadcrumbs’ part of Emara’s tweet below for a closer look at her concept.

Apart from this, Emara showed off other concepts related to privacy as well. The first described how you can limit who can see your tweets, who can tag you in photos, and who can direct message you. Notably, one of the company’s designers recently demoed another concept that lets you tweet to a close circle of friends.

The second concept was about limiting discoverability, where you can turn off toggles for a certain time that makes your profile disappear from search and ‘Who to follow’ recommendations.

These are some handy concepts, but there’s no guarantee Twitter will put its resources to work to develop them. Lately, the company has been tweeting out these concepts to gather feedback about how it can improve conversation on the platform.

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