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This article was published on November 20, 2009

Twitter ads are coming soon – will you love them?

Twitter ads are coming soon – will you love them?
Martin Bryant
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Martin Bryant

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Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-qualit Martin Bryant is founder of Big Revolution, where he helps tech companies refine their proposition and positioning, and develops high-quality, compelling content for them. He previously served in several roles at TNW, including Editor-in-Chief. He left the company in April 2016 for pastures new.

Times Square by heymynameispaul - http://www.flickr.com/photos/mynameispaul/384235177/

So it looks like Twitter is finally ready to get serious about making some money – ads are on their way.

At TechCrunch’s Realtime CrunchUp today Twitter’s COO Dick Costolo told attendees that Twitter ads are coming soon but they’re going to be a bit different from traditional ads.

“It will be fascinating. Non-traditional. And people will love it… It’s going to be really cool.” Costolo said. Aside from that the only extra detail he would give were that they weren’t tied to the new Retweet feature.

Non-traditional advertising is increasingly being tried by internet companies well aware that users expect to be able to use their services for free but have grown ‘blind’ to traditional banner ads. Most notably, Digg has ads that appear in the stream of articles on the site. The twist here is that users can ‘Digg’ and ‘Bury’ the ads, giving advertisers valuable data about what’s working with their audience.

Twitter is nearing the launch of ads at a time when it’s also about to introduce Pro accounts.

So, how might these ads work? Robert Scoble suggests that ‘Super Tweets‘ will intelligently link Twitter users with ads they’ll be interested. Sounds like something dangerously close to spam to me.

How else could Twitter advertise to you without annoying you? If you have any ideas let us know.