The party is ON! Join us at TNW Conference 2021 in Amsterdam for face-to-face business!

The heart of tech

This article was published on July 7, 2015

This selfie stick microphone will make reporters look dumb(er)

This selfie stick microphone will make reporters look dumb(er)
Mic Wright
Story by

Mic Wright

Reporter, TNW

Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy. Mic Wright is a journalist specialising in technology, music and popular culture. He lives in Dublin. He is on Twitter at @brokenbottleboy.

The selfie stick is both hugely popular and much maligned. Disney has banned them from its theme parks, for instance. But a (seemingly ill-fated) Indiegogo campaign is trying to turn them into must-have tool for reporters.

The $149 Solocam melds a handheld microphone with a selfie stick to create a one-person reporting rig. It looks utterly ridiculous.

However, its Israeli creator, Benny Goldstein, claims the HD mic combined with Bluetooth and an app makes it “a studio in the palm of your hand!”

So far, it doesn’t seem that many people agree with him. The project has raised just over $9,000 of its $40,000 goal after two weeks, with 31 days left to run.

Are self-shooting reporters the future of news? Probably. It already happens a fair bit, but the Solocam rig is almost certainly not the answer either professionals or amateurs are hankering after, however popular Meerkat and Periscope become.

Solocam [Indiegogo]

Read next: The ‘selfie arm’ is both creepy and hilarious