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This article was published on February 11, 2014


Sony sells its waterproof mp3 player inside a bottle of water

Sony sells its waterproof mp3 player inside a bottle of water
Paul Sawers
Story by

Paul Sawers

Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check h Paul Sawers was a reporter with The Next Web in various roles from May 2011 to November 2014. Follow Paul on Twitter: @psawers or check him out on Google+.

What does a company do to convince potential customers that its product is genuinely waterproof? Well, aside from saying so on the packaging, it can sell the product already immersed inside a bottle of water.

Though the device itself was launched a while ago, Sony turned to Auckland-based ad agency DraftFCB to help market the product in New Zealand. And so they came up with the Bottled Walkman, which is sold from vending machines in public places such as gyms. Check out the demo video for yourself.

http://www.youtube.com/watch?v=USJSOPPZoKI

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And: Waterproof iPods and surf-friendly smartphones are just the beginning

Vending Times – [H/T PSFK]