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This article was published on September 24, 2016

Snapchat reveals its $130 Spectacles and rebrands as Snap Inc.

Snapchat reveals its $130 Spectacles and rebrands as Snap Inc.
Josh Levenson
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Josh Levenson

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Josh Levenson is an avid technology enthusiast who writes news and the occasional how-to article. He's also a self-proclaimed sneakerhead an Josh Levenson is an avid technology enthusiast who writes news and the occasional how-to article. He's also a self-proclaimed sneakerhead and has been an Apple fan for as long as he can remember.

Snapchat CEO Evan Spiegel has finally taken the wraps off the company’s long-rumored glasses project, Spectacles.

Corroborating everything we’ve previously heard, Spiegel revealed that Spectacles are a set of $130 sunglasses that sport an integrated video camera with a 115-degree lens.

Spectacles will be available to purchase in three colors.
Spectacles will be available to purchase in three colors.

Content recorded using the glasses is automatically pushed to the Memories section of the Snapchat application in a new circular video format — which can be played full screen in any orientation — via Bluetooth or Wi-Fi.

To coincide with the release of its second product, Snapchat Inc. has undergone a major rebranding. From now on, the main body that oversees both Snapchat and Spectacles’ day-to-day activity will be known as Snap Inc.

The company’s Twitter accounts have already been updated to reflect the change.

screen-shot-2016-09-24-at-09-20-07
Introducing the official Snap Inc. account.

Spiegel believes that the new name will not only benefit potential investors, but customers too:

When you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd.

Check out Spectacles in action below:

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