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This article was published on January 6, 2014

No, it wasn’t aliens: Nvidia created a crop circle to market its new mobile processor

No, it wasn’t aliens: Nvidia created a crop circle to market its new mobile processor
Jon Russell
Story by

Jon Russell

Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on T Jon Russell was Asia Editor for The Next Web from 2011 to 2014. Originally from the UK, he lives in Bangkok, Thailand. You can find him on Twitter, Angel List, LinkedIn.

Graphics technology company Nvidia took an interesting strategy to market its new Tegra K1 processor — it created a crop circle.

“We simply couldn’t think of any other way to explain that our new Tegra K1 processor, with 192 graphics cores, can do things no other technology — on this planet, at least — could,” the company says, admitting that it is behind the stunt in Salinas, California.

192 is indeed the key number — it’s spelled out in Braille in the center of the crop circle.

nvidia

CEO Jen-Hsun Huang says the circle sparked considerable interest and media coverage, though, of course, Nvidia is only taking the credit for it now. Huang says it didn’t cost a lot — but we expect future Nvidia marketing will be more direct and less extraterrestrial.

Follow all of our CES 2014 coverage.