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This article was published on July 8, 2015


Here’s the real story of a fake logo in HBO’s ‘Silicon Valley’

Here’s the real story of a fake logo in HBO’s ‘Silicon Valley’
Owen Williams
Story by

Owen Williams

Former TNW employee

Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their word Owen was a reporter for TNW based in Amsterdam, now a full-time freelance writer and consultant helping technology companies make their words friendlier. In his spare time he codes, writes newsletters and cycles around the city.

If you haven’t caught it yet, HBO’s ‘Silicon Valley‘ is a fantastic satirical take on the state of San Francisco’s startup culture.

One of the show’s fictitious companies, Hooli, is a sprawling giant that resembles Google.

Now the designer that updated its logo for the newest season, Dan Petty, has published the concept decks he sent to ‘Silicon Valley’ creator Mike Judge, back in August 2014.

Screen Shot 2015-07-08 at 2.16.19 PM

My personal favorites are the mockups of Hooli’s search engine, which looks a lot like Bing.

Screen Shot 2015-07-08 at 2.13.31 PM
Screen Shot 2015-07-08 at 2.09.48 PM

It even features alternatives to the Hooli XYZ logo, which is a fun prod at Google’s top-secret moonshot lab, Google X.

Screen Shot 2015-07-08 at 2.23.25 PM

It’s fun to get a peek at the real-life design process behind a fictional company’s branding.

‘Silicon Valley’ season 2 has just finished airing. The series has been renewed for a third season.

HBO Silicon Valley [Dribbble]

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