Charles Knight is the editor of The Next Web Search. Charles Knight is the editor of The Next Web Search.
Honestly, when I saw this photo I didn’t know whether to laugh or cry – or excuse myself.
I knew that Microsoft was willing to spend millions to persuade people to try Bing. I also knew that Microsoft was willing to spend millions more to purchase search market share.
What I forgot was the Golden Rule of marketing: Sex Sells. Google runs a Super Bowl ad about falling in love and the whole world goes “Awwwww, that’s sweet.” Microsoft grabs a pair of buxom blondes, puts them in tight pink t-shirts, and poses them stroking – a laptop. As Seinfeld would say, “hey, those VS models have their hands all over that Bing laptop, maybe if I used Bing…” What if I just put a Bing sticker on my machine, would that make it a chick magnet? Oh, who am I kidding, I only have a netbook (size matters).
Seriously though, this campaign won’t bring Bing any new users (except for males, age 15-17), but it will distract the rest of us males from the fact that Google is better and Apple is cooler.
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