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This article was published on April 5, 2017


iPhone 8 might be the first mainstream phone to cross the $1,000 mark

iPhone 8 might be the first mainstream phone to cross the $1,000 mark
Mix
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Mix

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Mix is a tech writer based in Amsterdam that loves cinema and probably hates the movies that you like. Tell him everything you despise about Mix is a tech writer based in Amsterdam that loves cinema and probably hates the movies that you like. Tell him everything you despise about his work on Twitter.

Apple might be well on its way to drop its most expensive handset ever with the next-generation iPhone.

In a note obtained by MacRumors, UBS analyst Steve Milunovich predicts Apple could be gearing up to release a premium iPhone model that will come with a hefty price tag of between $950 and $1,000 for the highest-end configuration.

The analyst suggests the premium price will likely apply only to the 256GB version of the device with OLED panel; by comparison, the 256GB iPhone 7 Plus currently retails at $969. The base 64GB model is predicted to start at around $850 to $900 – similarly to the Galaxy S8+ which retails at close to $850.

Here’s what the note said:

Contrary to some perceptions, Apple prices quite competitively. Apple likes to position its entry-level products at the mid-market with “Pro/Plus” products close to competitors at the high end. Therefore, we do not think Apple will stray far from the price point of Samsung’s most expensive model at $840-850 and will keep the entry OLED model at $850-900. Apple’s 256GB OLED model could be $950-1,000, but the 256GB 7 Plus already is $970.

The research cites a previous note from fellow UBS analyst Arthur Hsieh, estimating the production costs of the next-gen iPhone could be between $70 and $90 higher than the 7 Plus which retails at $769.

The Big A was already rumored to be working on a premium handset that will exceed $1,000 earlier in February. This latest note merely adds further credence to the speculation.

Taking into account the phone is expected to bring a radical design overhaul with boosted camera capabilities and a new OLED panel, it seems highly likely the next iPhone could be the first mainstream handset to cross the four digit mark.

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