The company acquired Motorola from Google for $2.91 billion in 2014. It previously announced plans to phase out the ‘Motorola’ name for handsets at the beginning of this year; the new change comes along with a shake-up of the company’s leadership.
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It’ll be interesting to see how this plays out for the Moto brand. As Android Police noted, there’s a risk of diluting the sensible nomenclature that Moto currently uses to differentiate its high-end, mid-range and budget phones; Lenovo makes a wide variety of handsets, including the first one to feature Google’s Project Tango AR tech.
Motorola also launched its mid-range all-metal Moto M in China earlier this week; while the company hasn’t revealed whether it’ll become available globally, it’s possible that this will be another line for the brand. Introduce a bunch of Lenovo phones under that banner and you’ll have a whole lot of clutter for Moto fans and new buyers to wade through when attempting to select a new phone.
Via Android Police