Switzerland’s Sirin Labs is set to launch its debut smartphone at a new flagship store in London’s exclusive Mayfair neighborhood next month, with a minimum price tag, as touted in an interview with TechCunch, of $10,000 for what it says is the:
most advanced mobile device that combines the highest privacy settings, operates faster than any other phone and is built with the best materials from around the world.
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Loading it with a consumer-focused operating system will, however, mean that users should get access to apps that aren’t usually available on security focused handsets.
The company’s CEO Tal Cohen said:
Unlike mainstream technology companies where price is paramount, Sirin Labs doesn’t need to wait a couple of years before bringing the most advanced technology to its customers. We can offer them tomorrow’s technology, today. Cost doesn’t influence our decision making; optimal functionality and quality do.
The product has been in development for two years and it’s been led by a former product director of Sony Mobile. Sirin has just raised $72 million, on top of $23 million raised in 2013, in order to get the high-end handset to market.
Any more detail on the product itself, however, is “under wraps until the product launch” a spokesperson told TNW.
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