From Wall Street Journal’s Digital Network, we have fascinating information concerning Verizon’s device sales and what impact the iPhone has had and may have going forward, on the wireless carrier.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
The below sales metrics from ITG Investment Research analyst Matthew Goodman indicate two things in particular, both charts demonstrate the precipitous decline in sales of Research in Motion (maker of BlackBerry) and Palm devices in addition to showing the rise in sales of Android devices. The latter should come as no surprise, while the former echoes a trend we’ve profiled previously.
What the Wall Street Journal piece concludes from analyzing the sales figures is that RIM is dying and dying quickly:
“An ugly and humiliating decline, and worrisome. Because if the BlackBerry is faring this poorly against Android at Verizon, how will it fare against Android and the iPhone, which is widely expected to debut on the carrier’s network next year?”
“No wonder Verizon doesn’t think the upcoming launch of BlackBerry 6 devices on its network will have a “material impact” on sales. Why would it?”
More interesting is what another report has gleaned from the data above regarding Verizon’s current state and the impact of the addition of the iPhone to the carrier’s product line.
Horace Dediu, writing for asymco, concludes that if his own and the Wall Street Journal data is accurate,
Verizon has Three Strikes Against Them: 1.The iPhone has stolen their growth, 2. They are facing the prospect of a single OS platform supplier, and 3. Android is not competitive vs. iOS
A synopsis of his argument begins with his own set of charts.
The crux of Dediu’s argument from the information above can be summarized in the following points:
- Relative to just the iPhone, Verizon has been underperforming over the last quarter. iPhone alone is nearly twice the volume of all of Verizon’s smartphone activations.
- Growth hit a wall in August. Following widespread iPhone 4 availability, sales dropped. Coincidence? Perhaps, but the drop happened even with the addition of Samsung volumes.
- Consider that Motorola Droid is outselling RIM. This should be rightly noted as amazing. It plainly shows the power of Android. However that power is not something Verizon will benefit from. Quite the opposite.
- Verizon is facing the prospect of a single OS supplier who may or may not maintain alignment with Verizon’s core profit algorithm. If they diverge, Verizon’s bargaining power will be strictly limited.
- In Q3 the iPhone at AT&T outsold Android at Verizon (remember, same addressable market) by a factor of 2.5. This is with a variety of devices and vendors thrown in the market.
From Dediu’s assertions, the picture painted is that if/when Verizon sells the iPhone, they will sell them at the same rate as AT&T, unfortunately their largest competitor.
Moreover, given that Verizon consumers purchased devices at a lower rate than AT&T consumers purchased iPhones, Verizon’s potential sales of the iPhone may not only eat into sales of their other devices, but will demonstrate Android is not nearly as competitive as Apple’s iOS.
What do you make of the data presented above? Is Verizon in danger of losing customers, becoming a single OS platform provider, and is Dediu correct that Android is not as competitive as Apple’s iOS?
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