App Store War: Android Rules Free, iOS Dominates Paid

App Store War: Android Rules Free, iOS Dominates Paid

New data is showing that the differences between the Android and Apple app stores run more than skin deep. Besides the usually touted total app discrepancy, some 150,000 apps difference between the two, there is a another marked difference to be found: Android apps tend to be free while iOS apps tend not to be.

That sounds rather vague, let’s look at the numbers: 64% of Android apps are free while only 30% are free on Apple devices. That of course implies that 36% of Android apps are paid, and 70% of iOS apps are paid. Quite the disparity.

Before we get into possible reasons as to just why this is true, does it matter? Perhaps for the new user the Android store could have an edge. Showing up in an app store with majority free applications can feel like the proverbial child on a sweet shop. Then again, if most of the apps are free on Android, are they of a similar quality level?

Look at it in this way: if 30% of iOS apps are free, out of some 250,000 total iOS applications that implies that there are some 75,000 free iOS applications. Following along, if 64% of Android apps are free, out of the total 95,000 Android applications, there are 60,800 free apps. Even with a huge tilt towards paid apps, there are more free iOS than Android applications.

The last thing we have to think about is this: why are more apps free rather than paid on Android? The simplest answer is that only developers from 9 countries can sell apps in the Android store. Developers from other countries can only release free applications, perhaps pushing the majority to follow the free route.

Whatever the reason, there seems to be a perhaps cultural, and at a minimum systemic, difference between the Apple and Android app stores in regards to free versus paid applications. If Android can keep pace with total app growth, then perhaps their tilt towards free could be a boon in the years to come.

Thanks to Pingdom for the numbers.

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