Microsoft Bolsters WP7 Launch With In-House Mobile Games Studio

Microsoft Bolsters WP7 Launch With In-House Mobile Games Studio

Microsoft is starting an in-house studio for developing games for its upcoming Windows Phone 7 platform.

According to a job listing on Microsoft’s website, MGS Mobile Games will work as a part of the already quite successful Microsoft Games Studios umbrella. From the posting:

Our vision is to deliver games and entertainment so good that people will want them always with them, on a service that makes them social, connected and relevant anywhere their life goes.

Ever been to a tech festival?

TNW Conference won best European Event 2016 for our festival vibe. See what's in store for 2017.

If there’s anything Microsoft could’ve done to strengthen WP7’s upcoming launch, it’s this. First-party games are almost certainly going to be integrated into the Xbox Live experience, which makes its smartphones the handsets of choice for gamers of the world.

I don’t want to beat around the bush: unless Microsoft releases some truly horrific launch titles, you can expect for this to push sales quite a bit. The Halo series and the Fable series, both of which are quite popular, are developed at Microsoft for the company’s gaming platforms, and there are quite a few people who bought Xbox consoles just to play Halo.

Read next: LG Bets Big On Android And Windows Phone 7, Aims To Ship 6 Million Smartphones This Year

Here's some more distraction