AdMob has released it’s May 2010 Mobile Metrics report, which shows that Android continues to contribute a growing number of ad impressions and page views, while Apple’s iOS continues to fall.
The report certainly has some very interesting data. Here’s what we felt were the highlights (keep in mind that all of these data points refer to what AdMob is seeing through their service, and does not necessarily represent the mobile market as a whole):
- Requests came from 92 countries, up from 27 two years ago
- Across the world, mobile traffic has increased 4x over the last two years
- Apple devices have lost 10% market share since the beginning of the year worldwide, falling from around 40% to around 30% in May 2010, while Nokia has seemingly been the biggest beneficiary, gaining around 8% market share in that same period
- As of May 2010, iOS had 40% market share, Android 26% and Symbian 24% of overall mobile OS
- iOS lost about 10% mobile OS market share since the beginning of the year, while Android and Symbian both gained
- iPhone leads the pack, but 7 of the top 10 handsets run on Android
- 24% of traffic came from devices accessing the Internet over WiFi in May 2010, with 1.2 million requests coming from the iPod Touch
- Somewhat surprisingly, only 58% of iPad users were in the US in May 2010
- 66% of Android users were in the US in May 2010
- Nearly twice as many iPhone/iPod Touch users download paid apps at least once a month compared to Android + webOS users (from a survey)
- iPhone/iPod Touch users are the most satisfied with their devices (from a survey)
Of course, AdMob is now a part of Google (which of course makes Android), so they are no longer technically the independent and transparent voice they once were – and will “take a break” after this report – but that said, there isn’t any reason to doubt the anything in this report that they have been putting out for some time now. Overall, pretty interesting data. You can download a PDF of the entire report here.