BMW’s Vice President of Digital Life Services and Engineering Thom Brenner took the stage today at Microsoft Build to detail the first stage of its ambitious IoT project that aims to deliver “ultimate smart device connectivity that’s perfectly integrated into your digital lifestyle.”
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It covers features such as a morning briefing by a holographic smart device that details weather, morning appointments and route guidance for the way to work, as well as allowing the selection of one of several connected BMW vehicles.
Cut to the garage and David, our protagonist, hops behind the wheel of his BMW i8 and interacts with the in-car entertainment system while driving to work. Along the way, he’s warned of a rock slide, holds a business call with an associate in Munich and even syncs his calendar with hers to set up a lunch date next time he’s in town.
The platform, called BMW Connected, runs on Microsoft’s Azure and utilizes the provided toolset to help build the architecture and scale it to the needs of BMW customers.
The first version, out today, focuses on managing your daily mobility needs — estimated drive times, traffic notifications and rerouting and better connectivity between devices, such as your mobile phone, home and vehicle.