There are few business rivalries more iconic than Microsoft versus Apple, and definitely not in the world of tech. But that doesn’t mean the two companies aren’t willing to hug it out in the spirit of the holidays.
“This event was off the charts”
Gary Vaynerchuk was so impressed with TNW Conference 2016 he paused mid-talk to applaud us.
Microsoft has a new ad for showing its employees flanked by a local youth choir walking over from its brand new 5th avenue store in New York over to Apple’s iconic cube store – located just a couple of blocks away (you can read our comparison of the two here).
The crew is singing ‘Let There Be Peace on Earth,’ a not-so-subtle allusion to the companies’ long held rivalry. Sure, it’s cutesy marketing fluff, but it’s also a nice reminder even the biggest rivals can shed the heat for the holidays.