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This article was published on January 31, 2014

Oops – Microsoft’s Xbox team caught tweeting from an Android device


Oops – Microsoft’s Xbox team caught tweeting from an Android device

We laugh when celebrities promoting companies do so using a rival product — remember Oprah sending a tweet praising Microsoft’s Surface from her iPad, or BlackBerry’s one-time Creative Director Alicia Keys tweeting from an iPhone? — but what about when companies themselves do it?

The team behind Microsoft’s Xbox Twitter account has some explaining to do after tweeting updates from an Android device, as eagle-eyed Twitter user Romit Mehta spotted. (Thanks to Tweetbot, one of the few apps that shows which client a tweet is sent from.)

The @Xbox account’s most recent tweets at the time of writing come from a combination of Twitter for Android, social media management service Sprinklr, and the Vine app. That suggests that some are being sent from an employee’s personal phone.

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Xbox isn’t only the Microsoft team that has prioritized other devices ahead of Windows Phone. Earlier this week, Microsoft’s Bing search team launched its Rewards program on mobile — it’s initially available on iOS and Android, and “coming soon” to Windows Phone, Microsoft’s own platform.

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It’s one thing for staff to use other companies’ devices for personal use, but another issue entirely when it is for public-facing company properties.

Windows Phone could do with all the support it can muster. It accounted for a mere three percent of smartphone shipments last year, according Canalysys, and has a sub-five percent share of smartphone sales in the US.

Headline image via Alberto E. Rodriguez/Getty Images, screenshot via @theromit

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