How we are tracking Windows Phone’s holiday handset sales

How we are tracking Windows Phone’s holiday handset sales

We’ve been banging on about how critical this holiday sales cycle is for Windows Phone for so long that we think it only fair and reasonable to bring you a few of the methods that we are going to employ over the coming week to measure just how well the handsets have sold. If the phone line has had a strong performance, we can expect Microsoft to show off the numbers. If not, we have to take things into our own hands.

Search Trends

Google Trends is a fantastic tool. By providing the world with graphed data about the popularity of various search terms, it is possible to track the momentum of various products.

We have an eye on the following searches: Windows Phone, Windows Phone 7, Zune, WP7, Windows Phone get started, Windows Phone support, and Windows Phone help. Of course, Zune is in there as it is the software client that the phone line uses.

In short, if we see spikes of search traffic, it implies that there are a host new Windows Phone owners, which could mean strong sales.

Twitter Chatter

While Twitter Search is broken, has been broken, and will likely be broken until the end of time, it does have some use. We have one eye on for any noise that may crop up around Windows Phone. We’re looking at a slightly different set of keywords than we are with Google, but the idea is the same: more talk likely means more sales.

Talking to Developers

We are going to be tapping our usual network of developers over the next few days in hopes of gathering enough anecdotal evidence to see if there has been a surge in app downloads. If there has been, especially on Christmas Day and the day after, it might indicate that Windows Phone handsets were a well-gifted device.

Of course, this can only get us so far, but if we hear far more good stories than disappointments, it could be quite indicative.

Increased @WinPhoneSupport Efforts

We are ready to call this one right now: The official Windows Phone Support Twitter account is dealing with a much higher than normal spate of complaints that require its assistance. You can track it yourself. Just wait, a few new updates will pop up.

Of course, we expected this. Windows Phone most certainly sold a grip of units in the past few days, the question is how many, but this particular metric does appear to be trending positive.

And finally, we are going to have a constant knock running on the Redmond door, digging for information. When we are ready to make predictions, we’ll bring them to you. Sit tight.

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