The price promotions are designed to help authors reach more people with significantly cheaper prices, and a countdown clock displaying the remaining time for each deal. Publishers can control how long the book is discounted for and the level of discount (at least $1 off the regular price).
The program is available in the US and UK only, and can used by any publisher on any book – but there is a catch. The book has to be exclusive to the Kindle Store, and includes titles published by Amazon Publishing, as well as independent authors who have produced their work through KDP Select.
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