Similar to the various shorts available on Cut The Rope, the Angry Birds cartoon will be available across all Angry Birds game titles on smartphones and tablets. So that includes the original Angry Birds, Angry Birds Space, Angry Birds Star Wars and its spinoff, Bad Piggies – which collectively have hit 1.7 billion downloads, the company revealed today.
Angry Birds Toons will feature 52 episodes and be available on the apps starting March 17 – day after each episode is broadcast on television.
On March 16, Angry Birds Toons will be shown on the following networks across the globe: FOX8 in Australia, JEI TV in Korea, ANTV in Indonesia, Cartoon Network in India, MTV3 Juniori and MTV3 in Finland, the Children’s Channel in Israel, 1+1 networks in Ukraine, Gulli and Canal J in France, SUPER RTL in Germany, TV2 in Norway, Canal 13 in Chile and Gloob in Brazil.
The following day, when the first episode hits Rovio’s various apps, Angry Birds Toons will also be available on all of Comcast’s video platforms in the US, including Xfinity on Demand, as well as online at Xfinity.com/tv and the Xfinity TV Player app.
Mikael Hed, CEO of Rovio said: “Launching the channel, and partnering up with some of the best video-on-demand providers and TV networks, is an important milestone for us on our journey towards becoming a fully fledged entertainment powerhouse.”
Rovio has made a smart move by ensuring that all of the Angry Birds Toons episodes will be available, free of charge, on its various mobile apps. That will ensure that it has a truly global reach, regardless of its TV broadcast deals, and should translate directly into more playtime and app downloads.
The 24-hour delay is peculiar though. It’s unclear whether this will apply for every episode aired throughout the series, but if so, it’s the one minor flaw in Rovio’s otherwise flawless plan.
Rovio announced earlier this month that it had partnered with DreamWorks Animation to develop a new iOS and Android tie-in game for upcoming movie The Croods on March 14.
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