As we reported, Rumblefish provides users with copyright-cleared soundtracks they can add to the videos they create. This is especially useful for videos that are shared on platforms such as YouTube and Facebook, and which could otherwise be removed for unauthorized music use.
Following its deal with CMG, Rumblefish’s catalogue will now include songs from artists such as John Coltrane, Miles Davis and John Lee Hooker, among other pop, jazz, rock and soul artists. According to the company, its catalogue now includes over one million soundtracks that users can add to their videos for a small fee.
From CMG’s perspective, this deal is also a way to get visibility for its artists, its creative director of licensing Matt Kapuchinski explains:
“We’re pleased to have the iconic, talented musicians in our catalog be part of this new, offering, which will bring greater exposure and a new revenue stream. Rumblefish has been a leader in online music licensing for many years now, and CMG is delighted to bring its artists to the table,” he said.
Earlier this year, we reported on Rumblefish’s licensing deal with APM Music, a joint venture of EMI Music Publishing and Universal Music Publishing. In addition to content agreements, the company is also working on expanding the number of with platforms it is working with, and recently signed a partnership with Pixorial.
Image credit: JOEL ROBINE / AFP / Getty Images
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