AT&T and CBS renew content deal to bring Showtime and Sports Network to U-verse

AT&T and CBS renew content deal to bring Showtime and Sports Network to U-verse

AT&T and CBS have announced that they have renewed their content carriage agreement, that covers the retransmission of CBS-owned stations. This deal will see the continued carriage of Showtime, The Smithsonian Channel and The CBS Sports Network on AT&T’s U-verse TV service.

AT&T launched its U-verse brand way back in 2006, featuring high-speed internet (HSI), IP telephone, and IPTV services. The TV element is transmitted via IPTV to a set-top box (STB).

Back in June, we reported that AT&T had expanded the range of second-screen features and content available to its IPTV customers, via its free iOS U-verse apps. Following the announcement, iPhone and iPod Touch owners were able to use their devices as a remote control for their U-verse subscription via the U-verse app, which already offered this functionality on iPads.

“We are pleased to have reached these comprehensive renewal agreements which recognize the value our stations and our cable channels bring to AT&T’s U-verse service and to the audiences we share,” says Martin Franks, Executive Vice President for Planning, Policy and Government Relations, CBS Corporation.

Full terms of the agreement were not disclosed.

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