MBC Group launch a pop culture magazine called Actionha as part of MBC Action, a satellite broadcast channel providing action movies and TV series targeting the Middle East.
MBC Group has added 8 channels over the past 18 years, 2 radio stations, a magazine, portal websites and a production house to forge a global media group. With 165 million viewers, MBC is the largest media and broadcasting group in the Middle East.
MBC has been pushing online content generation for a while, expressed most with their launch or Shahid.net last September, MBC’s version of Hulu for the Middle East.
Actionha.net (which translates to Action ‘it’) has some cool topics ranging from the most influential Saudis on YouTube to the top ten banned iPhone apps on iTunes. Providing it’s content in 11 main categories, Actionha.net complements the Actionha monthly magazine which is also provided in digital format on the website free of charge.
Currently in Arabic only the categories are: What’s Hot, Cars, Sports, Celebrities, Radar, How-to, Ideas, Apps, Style, Top 10, and Video.
Most of the category titles give you a good idea of what to expect inside them. Top 10 provides ordered lists of topics such as the worst ways to hit on a girl, while the Radar section provides a lookout for cool toys and gadgets.
In addition to the main 11 categories they have an extra 6 sections for polls, competitions, petitions and other sections that are mainly there for gathering user feedback.