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This article was published on September 1, 2010

Middle Eastern Money Talk: Cashy.me


Middle Eastern Money Talk: Cashy.me

Credit CardsCashy.me is supposed to be your personal finances information website for the Middle East providing you with an easy-to-digest analysis of regional spending habits, it might not be for now.

The Dubai based company which launched a month ago is led by Nima Abu Wardeh, presenter of the BBC World News weekly financial programme ” Middle East Business Report” an expert all things financial giving her the knowledge base she needs to curate the site’s content and hire top notch content developers to make for a rich data bank, but not the best user experience expert.

It allows consumers to compare credit cards, current accounts and savings products from financial services providers in the Arab world. For now if you’re not well versed in financial terms you might find it a bit confusing at first, but comparison tables on many product areas will be added over time.

One of Cashy.me’s major advantages is that it provides a community and a panel of experts where users get to ask  questions about their personal finances and can try to help each other by adding their own answers.

Cashy.me Screenshot

On cashy you can also find original articles and sources that can help you in improving your cash flow and managing  your financials in a better way written by an impressive team of industry experts to fulfill Cashy. me’s main target which is empowering people with information.

And when asking the founder about her project she said: “Cashy came to life in my head a year ago. The initial idea was to create a platform that would enable people to make decisions about money in each stage of their life, based on informed choice and a fundamental understanding of what various things meant. Cashy.me is about life and making things easier and it is not just an automated spreadsheet and track your money website.”

Up until now Cashy.me is just another Financial Blog with an impressive Q&A but looks like it might have the potential to being a solid source of financial enlightment once they fix their search tool which fails to provide even the most basic information located in their content.

The site is obviously rich on Arabic and English financial content, but isn’t the easiest to understand and/or navigate, we hope it finds more than raw information to help financially guide Middle Eastern consumers and come up with something more practical like msrofi.com.

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