Marketing and SEO

All stories in Marketing and SEO

• VICE VP Mark Adams on creating unforgettable branded content

  Judging by the lines to get in, not to mention those turned away at the door, people were excited to hear Mark Adams speak. Adams, the exuberant young VP and head of innovation at VICE, nearly missed the talk altogether. His plane was delayed, we're told, and he sprinted, quite literally, ...

  • Bryan Clark

• This startup is poised to optimize digital advertising, using blockchain

  The digital marketing sphere has come a long way from spammy pop-ups, now encompassing everything from SEO and content marketing ...

  • Lucas Miller

• 6 things I learned marketing for startups (and early stage companies)

  The other day as I was putting new strings on my guitar, something interesting happened. As the sixth and final string slid up into tune, the other strings came alive; it’s a fairly normal occurrence called sympathetic resonance, and it made me think of the successful marketing ...

  • John LaMarca

• How to use influencer marketing to successfully launch your product

  Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer marketing has the potential of generating eleven times higher ROI than outbound marketing. Because of this increased effectiveness, brands especially like ...

  • Shane Barker

• Blockchain-powered Gagapay solves trust issues between companies and affiliate marketers

  Gagapay is developing a smart marketing platform, powered by blockchain technology, for marketers to build their own affiliate, ...

  • Jonathan Keane

• Facebook is dropping key advertising tools — here’s how you adapt

  If you listen to headlines about Facebook recently you may be wondering if it's still a good place to run ads for your business.  The Facebook privacy scandal that brought a ton negative press over the last month (and justly so), has already forced Facebook to change the way they ...

  • Andrew Broadbent

• 5 ways big brands are using branded domains to boost business

  .brands don’t stand a chance if they exist in isolation, managed by corporate webmasters or IP lawyers. There are more ...

  • Neustar

• Micro experiences are just as important as the design of your logo

  A couple of years ago I needed a new health plan ahead of the yearly enrollment period. Lured by impressive branding and a slogan on a subway advertisement, I logged onto the homepage of a well-known insurance company. This company, well known for pedaling a “fresh” approach unfortunately, ...

  • Paul Woods

• NFC is the underdog tech set to explode in the next five years

  In the tantalizing world of technology today, there are endless buzzwords and acronyms for emerging tech you need to know. ...

  • Davor Sutija

• More landing page optimization tips than you can handle! (45, to be precise)

  We all know that the websites we work on could be better -- way better in fact -- but it can be difficult to realize exactly ...

  • Andrew Broadbent

• How advertisers can stay afloat after net neutrality is gone

  While it’s still not clear what internet service providers will do after Ajit Pai’s FCC voted to repeal net neutrality ...

  • Yoav Oz

• 7 important lessons we learned from launching our branded Top Level Domain

  We’re one of the first to fully transition to our branded Top Level Domain, and the lessons learned from our launch can ...

  • Neustar