Marketing and SEO

All stories in Marketing and SEO

• 7 important lessons we learned from launching our branded Top Level Domain

  We’re one of the first to fully transition to our branded Top Level Domain, and the lessons learned from our launch can ...

  • Neustar

• Toot toot: 6 top tips to tremendous traffic in 2018

  I’ve found in my entrepreneurial efforts, and when I've consulted and mentored other companies, that a great product or service will only take you so far. Without the right marketing tools in place to back it up, that great idea will likely go overlooked and forgotten, no matter ...

  • Jordan French

• We all hate advertising, but there's an easy fix

  Like most people, I hate advertising. I hate it because of its manipulative nature, its constant nagging, the off-target communication, and for trying to literally follow you everywhere and trampling your privacy along the way. Luckily some companies are trying to do things differently. ...

  • Robert Overweg

• These are the 10 essential skills that will land you a job in digital media

  Do you have the skills to thrive in this industry?

  • The New School

• Why corporations are starting their own in-house ad agencies

  Last fall, the telecommunications company Sprint created an in-house digital ad agency, signaling a major shift in the company’s advertising strategy. At the time, I thought, “there goes another one.” A major brand trying to become more nimble, gain control of the ad buying ...

  • Claude Denton

• Get inspired: Bowie and Kanye can spark your adaptable mindset

  An adaptable mindset helps you expand your horizon, teaches you to see things from multiple perspectives, and can even show you a bit of the future. Creating such a mindset for yourself can make it much easier to embrace disruption and adapt to it, both in your personal and professional ...

  • Robert Overweg

• Big brands are now using blockchain to fight ad fraud and fake views (updated)

  The platform already has more than 10,000 registrations and has partnered up with big publishing networks like Google, Facebook, ...

  • thecointelegraph

• Do’s and dont’s of sending emails under GDPR

  I hate to break it to you, but the days of scattergun marketing emails are numbered -- the General Data Protection Regulation (GDPR) is in sight now, and once it’s arrived, there’ll be no hiding from the major issue of consent. No longer will you be able to add new addresses to ...

  • Andrew Stellakis

• The worst idea of 2018 (so far) is this email spam as a service company

  A product billed as the answer to email spam wants to turn the tables on aggressive marketers. Currently featured on Product ...

  • Bryan Clark

• Why brands need to get into ‘voice’ in 2018

  Talking, once seen as the less cool forerunner of text messages and Whatsapp, is having something of a comeback, much like ...

  • Liz Duff

• Lyft turned annoying car alarms into a slightly less annoying version of 'Despacito'

  Hijacking big events for viral success is one of the most well-worn sections of the marketing playbook. Effective and often ...

  • Bryan Clark

• 4 key traits retailers need to adopt to thrive in 2018

  An eleven-time Grammy winner, Sting revived the soul of rock and roll by infusing reggae just when the genre was growing ...

  • Mike Mallazzo