Contributors
This is how you can personalize marketing campaigns — without violating GDPR
Contributors
Data shows people want serious long-form content — and brands need to take note
Contributors
Listen to Google — UX and SEO are a match made in heaven
All stories in Marketing and SEO
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How to engage with influencers on Twitter for your brand
I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough. However, have you ever wondered ...
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Co-marketing: What is it, and what can it do for your business?
How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head of Marketing at company whose business model is B2B2C, so our success comes down to how well our partner companies are doing. It's not an easy thing to grow ...
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Inside Amazon's plan to dominate advertising business in 2019
Amazon’s unrelenting efficiency, obsession with automation, and brutal pricing strategies have helped it disrupt or dominate industry after industry, which began with books way back in 1997. Over the next year, it’s bringing those tactics to bear on the organization’s latest ...
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7 detailed tips on how to improve your website in 2018
It’s no secret that Google loves technically excellent sites. If you want your sites to rank as well as possible, there’s no substitute for ensuring that you’re nailing the basics and doing everything you can beyond that. While some aspects of technical excellence have always ...
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Join us for a glass of rosé during Afterhours Cannes
Afterhours will be on June 20th, at Long Beach in Cannes. It’s your chance to have a rosé-soaked chat with leading marketers ...
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Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era
Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will vanish now that GDPR is in effect, right? Don’t panic yet — third-party data isn't going anywhere. Data collected without GDPR-level consent will become ...
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5 psychological tricks to make people buy your stuff
Over the years, psychologists and marketers alike have conducted extensive research to figure out what it is that makes us ...
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VICE VP Mark Adams on creating unforgettable branded content
Judging by the lines to get in, not to mention those turned away at the door, people were excited to hear Mark Adams speak. Adams, the exuberant young VP and head of innovation at VICE, nearly missed the talk altogether. His plane was delayed, we're told, and he sprinted, quite literally, ...
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This startup is poised to optimize digital advertising, using blockchain
The digital marketing sphere has come a long way from spammy pop-ups, now encompassing everything from SEO and content marketing ...
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6 things I learned marketing for startups (and early stage companies)
The other day as I was putting new strings on my guitar, something interesting happened. As the sixth and final string slid ...
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How to use influencer marketing to successfully launch your product
Influencer marketing is a proven method that marketers use to promote their products and services. That’s because influencer ...
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Blockchain-powered Gagapay solves trust issues between companies and affiliate marketers
Gagapay is developing a smart marketing platform, powered by blockchain technology, for marketers to build their own affiliate, ...
