Marketing and SEO

All stories in Marketing and SEO

• Personalized marketing will be huge in 2019

  Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies worldwide have identified it as a priority investment, and globally 92 percent of marketers believe there’s value in 1-to-1 marketing technology. If ...

  • Sander Nagtegaal

• Prime Day is bad for Amazon’s brand

  Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing Black Friday. The sale was available only to Prime members and over the years has become a premier shopping day that grabs media attention and drives competitive ...

  • Michael Mothner

• This is how you can personalize marketing campaigns — without violating GDPR

  GDPR -- no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according ...

  • Yvonne Koleczek

• Data shows people want serious long-form content — and brands need to take note

  You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek ...

  • Brandon Geary

• Listen to Google — UX and SEO are a match made in heaven

  To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about some plumber jabbing away at their phone, while the other is about satisfying the algorithms of a company in Silicon Valley. But we know better. At its core ...

  • Leona Henryson

• How to engage with influencers on Twitter for your brand

  I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant growth in the number of people showing interest in “influencer marketing” during recent years is proof enough. However, have you ever wondered ...

  • Shane Barker

• Co-marketing: What is it, and what can it do for your business?

  How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head of Marketing at company whose business model is B2B2C, so our success comes down to how well our partner companies are doing. It's not an easy thing to grow ...

  • Mattias Liivak

• Inside Amazon's plan to dominate advertising business in 2019

  It's come to TNW's attention that the content of this article was very obviously reworded from an article by Garett Sloane on AdAge. We've removed all of Andrew Broadbent's articles from TNW. We regret the oversight. TNW condemns plagiarism in any shape or form.

  • Andrew Broadbent

• 7 detailed tips on how to improve your website in 2018

  It’s no secret that Google loves technically excellent sites. If you want your sites to rank as well as possible, there’s ...

  • Aaron Dicks

• Join us for a glass of rosé during Afterhours Cannes

  Afterhours will be on June 20th, at Long Beach in Cannes. It’s your chance to have a rosé-soaked chat with leading marketers ...

  • Anouk Vleugels

• Third-party data isn’t gone forever: Tips for marketers employing data-driven strategies in the GDPR era

  Third-party data is often obtained without explicit consent, so we can reasonably expect that all third-party activity will ...

  • Jeffrey Finch

• 5 psychological tricks to make people buy your stuff

  Over the years, psychologists and marketers alike have conducted extensive research to figure out what it is that makes us ...

  • Jordan French