Sofa Summit is the first virtual event you need to join this year — here’s why
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Marketers: Change how you approach social media in the post-COVID-19 world
Tech
Digital marketers need to be constantly ‘plugged in’ — which is risky during the pandemic
All stories in Marketing and SEO
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How to make the most of Facebook ads — with as little as $5 per day
Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full 'Rebrand' program here. Facebook ads used to fill me with a mixture of fear and skepticism. That might have been ...
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Why location-based marketing outperforms industry averages
Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full 'Rebrand' program here. Geofencing — also called location-based marketing — is a type of mobile ad targeting ...
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Website privacy options are often valid and relevant — but good luck finding them
You’ve probably encountered a pair of shoes that won’t stop following you around the internet, appearing in advertisements on different sites for weeks. Today, the vast majority of advertising is targeted – that is, you see an ad because an advertiser thinks that you, specifically, ...
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Personalized marketing will be huge in 2019
Personalization has come a long way since Amazon started leveraging personalized book recommendations in 1999. Half of companies ...
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Prime Day is bad for Amazon’s brand
Amazon introduced Prime Day in 2015 as a way to celebrate its 20th anniversary as a one-day sale with the aim of overshadowing Black Friday. The sale was available only to Prime members and over the years has become a premier shopping day that grabs media attention and drives competitive ...
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This is how you can personalize marketing campaigns — without violating GDPR
GDPR -- no other four letters are giving tech companies a bigger headache this year. So many articles have been written about it, you might wonder why you should read this one. It’s simple, really, you shouldn’t unless you are one of the 92 percent of marketers who according ...
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Data shows people want serious long-form content — and brands need to take note
You probably noticed the recent video that asked people whether they heard “Yanny” or “Laurel.” It would have been hard not to. That tiny piece of audio drove more than 10 million views, inspired countless memes, created conflict between friends, and even re-surfaced the Greek ...
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Listen to Google — UX and SEO are a match made in heaven
To the layman UX and SEO (if they even understand what they mean) sound like two entirely unrelated things. The one is about ...
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How to engage with influencers on Twitter for your brand
I’m sure you’re no stranger to the growing popularity of influencer marketing among brands and marketers today. The significant ...
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Co-marketing: What is it, and what can it do for your business?
How can we make our company grow faster than the day before? That thought crosses my head on a daily basis. I’m the Head ...
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Inside Amazon's plan to dominate advertising business in 2019
It's come to TNW's attention that the content of this article was very obviously reworded from an article by Garett Sloane ...
