Brazilian VC fund Ideiasnet backs women’s accessories startup Amo Muito

Brazilian VC fund Ideiasnet backs women’s accessories startup Amo Muito

Ideiasnet has acquired a minority stake in Amo Muito, the listed Brazilian VC fund announced today. Amo Muito is a Brazilian online retail store that sells women’s accessories and T-shirts, including branded accessories that are developed and produced under its own label.

Both Ideiasnet and its latest investment are headquartered in Rio de Janeiro, where Amo Muito was founded two years ago by female entrepreneur Vanessa Caldas, who plans to use this capital to consolidate her startup’s positioning:

“The investment came at a very important time for the company,” she says. “It will help us to structure and grow the business and enable us to take advantage of the opportunities in this booming marketplace. We are an important player in the accessories segment in the Brazilian market and with Ideiasnet we will expand our reach and invest for the future.”

As you may know, Ideiasnet is partly owned by Brazilian billionaire Eike Batista. Its portfolio focuses on tech and Internet companies, including ventures such as online shopping site Zura and women’s portal Bolsa de Mulher (see our previous post). “Ideiasnet has a strong commitment to the digital commerce market in Brazil and this investment leverages our experience in digital commerce and women’s content,” said Ideiasnet’s CEO Sami Haddad.

It is worth noting that other investments could soon follow, as Ideiasnet recently unveiled plans to open two new funds next year – one for venture capital and one for seed capital, for a total of around R$300 million, around $150 million USD.

Image credit: ANTONIO SCORZA / AFP / Getty Images

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